Our Story

Our story isn’t unique. It began more than a decade ago during our annual trip to the Belgrade Lakes in Maine — Always a week to be remembered. It's our time to unplug, fish non-stop and laugh around a crackling campfire telling age-old stories.  

 
Two years ago, our trip had a different feel — We decided to embark on a journey that would let us do more of the things we love, with the people we love most. That’s how Fuse Fishing was born. 
 
Fuse Fishing is a Connecticut-based manufacturer of the highest quality custom soft baits. We are also a group of amazing friends with wildly different backgrounds that are passionate about fishing, family, community, and the environment. We firmly believe that being American-made means something special — Every bait has been custom designed, produced, and individually packed by our team. Most importantly, we are committed to making sure that everyone’s time on the water, whether fishing from a boat or the shore, on a lake or stream, is as perfect as you imagined.